The event management tool that allows you to create and build users personas and how to use the information in your business. 

Why have event-dna?

We use personas to help us build better events by understanding our users and designing for their needs. Personas capture a large amount of users information allowing to making meaningful decisions about your future events or products.

Personas help you better understand the real people who attend your events or buy your products. Beyond title or role, personas provide insight into users’ work behaviours, trends, interests, opening the door for other sales opportunities.

They’re more than a simple title or role – they’re based on real users’ behaviors, attitudes, desires, capabilities, tools, and perspective on the products, all within the context of their needs.

What next… Get in contact